THINK BEFORE YOU PINK
Before you open your heart—and more important, pocketbook—to pink-ribbon tie-ins, Breast Cancer Action’s Think Before You Pink campaign urges you to pose some critical questions:
1. How much money from your purchase actually goes to the cause?
2. What is the maximum amount that will be donated?
3. How much money was spent marketing the product?
4. How are the funds being raised?
5. To what breast cancer organization does the money go, and what types of programs does it support?
6. What is the company doing to assure that its products are not contributing to the breast cancer epidemic?