KFC BUCKETS FOR THE CURE
Of all the incongruous merchandise to get a pink-over, KFC’s “Buckets for the Cure” must rate as one of the most surreal. Never mind that the National Cancer Institute associates colorectal, pancreatic, and breast cancer with “high intakes of well-done, fried, or [barbequed] meats,” nor the fact that the fine print indicates a guaranteed contribution of $1 million to Susan G. Komen for the Cure—no purchase of buckets, pink or otherwise, necessary.
AVON BREAST CANCER CRUSADE
Avon, ubiquitous sponsor of many a breast cancer walk, continues to use the disease as a platform for brand recognition. Yet it flagrantly hawks products that harbor many of the toxic chemicals associated with the same cancer it seeks to eradicate. The Environmental Working Group’s Skin Deep database classifies more than 140 of Avon’s products as “high hazard” due to the presence of hormone disruptors, neurotoxins, and possible carcinogens.
ESTÉE LAUDER PINK RIBBON COLLECTION
Estée Lauder has a “brilliant way” to show your support of breast-cancer awareness: lipstick in your choice of “Evelyn Wildly pink” or “Lavish pink” in a pink croc-embossed clutch. (The company will donate 20 percent of the suggested retail price of its Pink Ribbon Collection to the Breast Cancer Research Foundation.) The irony? The rosy-hued wares are chockfull of reproductive toxins, hormone-disrupting chemicals, and carcinogens. As a member of the Personal Care Products Council (formerly known as the Cosmetics, Toiletries and Fragrance Association), Estée Lauder also opposed a 2005 California bill that required cosmetics firms to disclose their use of chemicals linked to cancer or birth defects.
DRIVE FOR THE CURE
You’ve seen the ads: Ford, Mercedes, BMW, and Fiat are urging folks to test-drive or buy its latest hot rod by promising cash for breast-cancer research for every mile driven. Yet car exhaust brims with toxic chemicals that are linked to the disease, such as benzo[a]pyrene, dibenz[a,h]anthracene, benzene, and 1,3-butadiene, each one nastier than the last. In fact, occupational exposure to 1,3-butadiene suggests increased rates of multiple cancers, including the amplified risk of mammary tumors, according to the International Agency for Research on Chemicals.