Gallery: 11 Things We Learned from H&M’s 2011 Sustainability Report

Its increased use of more sustainable cotton has resulted in the use of 3.5 million kilograms (7.7 million pounds) less pesticides.

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One Response to “11 Things We Learned from H&M’s 2011 Sustainability Report”

  1. buddhajeans says:

    Hi and thanks for a good, I have done some research on both Nike, Levi’s and H&M sustainability reports in post about preffered choice of cotton fabrics. Sustainable fashion design was by my team key message when prfesented mega trend 2000 and beyond when. I was head of all trend research Levis Europe Middle East &Africa. Coming back to the report I am sure they mean well, but remember a company have shareholders, the shareholders go where they can make the best ROI. its naive to think that they will be so kind to let the profit go down. Everyone use this as marketing and PR tool and why should companies have this urge to tell about it? Let me quote from the post What should be the preferred cotton fabrics of large fashion companies?
    “take for example H&M; almost 2,600 stores spread across 44 markets. The expansion strategy and the growth target are to increase the number of stores by 10–15 percent per year with continued high profitability and at the same time increase sales in comparable units. Planned for 2012 are 275 new stores. However, the CEO posts in Conscious Actions Sustainability report a mixed message of sustainability with business growth rate. Is he trying to defend the growth rate with sustainability? He says; further emphasis on quality, sustainability and continued high profitability. Everybody knows that sustainable design, organic fabrics and bigger investment in Eco responsibility increase product price. It seems to be mismatch and false promises” If you like to read more and look at the statistic materials and diagrams please og to http://wp.me/p1UV8C-2wA. I guess we are all sitting in a glasshouse but honesty is also apart of a Eco thinking

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