Gallery: 11 Things We Learned from H&M’s 2011 Sustainability Report

For denim production, the retailer projects a savings of 300 million liters of water in 2012, up from 50 million liters in 2010 and 100 million liters in 2011.

Read the rest of this entry »

One Response to “11 Things We Learned from H&M’s 2011 Sustainability Report”

  1. buddhajeans says:

    Hi and thanks for a good, I have done some research on both Nike, Levi’s and H&M sustainability reports in post about preffered choice of cotton fabrics. Sustainable fashion design was by my team key message when prfesented mega trend 2000 and beyond when. I was head of all trend research Levis Europe Middle East &Africa. Coming back to the report I am sure they mean well, but remember a company have shareholders, the shareholders go where they can make the best ROI. its naive to think that they will be so kind to let the profit go down. Everyone use this as marketing and PR tool and why should companies have this urge to tell about it? Let me quote from the post What should be the preferred cotton fabrics of large fashion companies?
    “take for example H&M; almost 2,600 stores spread across 44 markets. The expansion strategy and the growth target are to increase the number of stores by 10–15 percent per year with continued high profitability and at the same time increase sales in comparable units. Planned for 2012 are 275 new stores. However, the CEO posts in Conscious Actions Sustainability report a mixed message of sustainability with business growth rate. Is he trying to defend the growth rate with sustainability? He says; further emphasis on quality, sustainability and continued high profitability. Everybody knows that sustainable design, organic fabrics and bigger investment in Eco responsibility increase product price. It seems to be mismatch and false promises” If you like to read more and look at the statistic materials and diagrams please og to I guess we are all sitting in a glasshouse but honesty is also apart of a Eco thinking

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Sign me up for weekly Ecouterre updates


Lost your password?

  • Welcome to, your online guide
    to the best ideas, innovations and emerging
    trends in eco fashion, sustainable style,
    organic beauty and ethical apparel.

    get the free Ecouterre newsletter

  • follow ecouterre on:

  • The EDUN Runway at New York Fashion Week Was a Brand New Start

  • Ecouterre on Facebook
  • Ecouterre Video

    The Latest Eco-Fashions from the Green Shows at New York Fashion Week

    The Green Shows at New York Fashion Week