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15 Green Designers at Spring 2013 London Fashion Week’s Estethica Showcase

Estethica, Spring/Summer 2013, London Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Honest By, Jerome Lorico, Ada Zanditon, Maxjenny, Makepiece, Victim Fashion Street, White Tent, Auria, Margot Bowman, Carla Fernandez, Charini, Joanna Cave, Mich Dulce, Henrietta Ludgate

HONEST BY

Honest By, Estethica’s “special guest,” is the first completely fashion label to promote complete transparency in price and manufacturing, according to Bruno Pieters, its founder. Just nine-months-old, Honest By is characterized by architectural tailoring and couture finishing. Pieters rejects fashion conventions like seasonal collections, choosing instead to offer summer and winter garments throughout the year. He also advocates collaboration, with other like-minded designers, including Calla Haynes, Muriee, Nicholas Andreas Taralis, and Maison Des Talons.

+ Honest By

Estethica, Spring/Summer 2013, London Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Honest By, Jerome Lorico, Ada Zanditon, Maxjenny, Makepiece, Victim Fashion Street, White Tent, Auria, Margot Bowman, Carla Fernandez, Charini, Joanna Cave, Mich Dulce, Henrietta Ludgate

ADA ZANDITON

Equal parts fashion designer and avant-garde artist, Ada Zanditon is renowned for combining lavishly sculptural forms with compelling narratives. For Spring/Summer 2013, the London College of Fashion graduate borrowed her cues from the idea of a woman who “embodies the instincts, power, and elegance of a tigress,” she says. “Think of a fusion between Deathproof, Kill Bill, and a Bollywood romance, where the characters are dressed in the uniforms of the British Indian army circa 1900 and Jane Austen’s gowns.”

+ Ada Zanditon

Estethica, Spring/Summer 2013, London Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Honest By, Jerome Lorico, Ada Zanditon, Maxjenny, Makepiece, Victim Fashion Street, White Tent, Auria, Margot Bowman, Carla Fernandez, Charini, Joanna Cave, Mich Dulce, Henrietta Ludgate

HENRIETTA LUDGATE

Purchase a piece made by Henrietta Ludgate and you’ll be investing in the Scottish textile industry, says the designer behind the eponymous label. Ludgate, who works out of a studio in the Scottish Highlands, was driven to honor her Scottish heritage through her work. Artisanal British craftsmanship brings her less-is-more designs to life using fabrics sourced locally from the British Isles. “Whether through the fabrics, cuts, or colors, this idea of work inspired by my Highland background runs through all my designs,” she says. “I work from my studio in the Scottish highlands, which runs in conjunction with the London showroom. I believe in slow fashion and a minimalist silhouette.”

+ Henrietta Ludgate

Estethica, Spring/Summer 2013, London Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Honest By, Jerome Lorico, Ada Zanditon, Maxjenny, Makepiece, Victim Fashion Street, White Tent, Auria, Margot Bowman, Carla Fernandez, Charini, Joanna Cave, Mich Dulce, Henrietta Ludgate

JUNKY STYLING

Pioneers in upcycled fashion both, Annika Sanders and Kerry Seager of Junky Styling are remarkably adept at turning the discarded into the newly desirable. Their Spring/Summer 2013 collection draws its inspiration from “interchangeable weather conditions,” they say. “[It will] include ‘wraps and waists” for the cold and ‘loose and breezy’ for the heat. We think we’ve got most forecasts covered.”

+ Junky Styling

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