Gallery: 7 Youth Fashion Summit Demands for a More Sustainable Fashion Ind...


"We demand a link between the society of makers and the society of wearers," an American fashion student at Esmod Berlin insisted to the audience. She proposed that garment labels not only include the item's fiber content and country of construction but also the total number of sewing hours to "better link the consuming civil society with the human component of fashion production."

Greenwashing, she added, has destroyed much of the consumer's trust towards sustainability. We need to rebuild this trust through transparency. "Consumers trust what they know and what they hear from their peers," she said. "They do not trust what they hear from companies. Companies and NGOs should not be afraid to form transparent partnerships that everyone can trust."

Read the rest of this entry »

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Sign me up for weekly Ecouterre updates


Lost your password?

  • Welcome to, your online guide
    to the best ideas, innovations and emerging
    trends in eco fashion, sustainable style,
    organic beauty and ethical apparel.

    get the free Ecouterre newsletter

  • follow ecouterre on:

  • The EDUN Runway at New York Fashion Week Was a Brand New Start

  • Ecouterre on Facebook
  • Ecouterre Video

    The Latest Eco-Fashions from the Green Shows at New York Fashion Week

    The Green Shows at New York Fashion Week