Gallery: 7 Youth Fashion Summit Demands for a More Sustainable Fashion Ind...

REBUILD TRUST BETWEEN MAKERS AND CONSUMERS

"We demand a link between the society of makers and the society of wearers," an American fashion student at Esmod Berlin insisted to the audience. She proposed that garment labels not only include the item's fiber content and country of construction but also the total number of sewing hours to "better link the consuming civil society with the human component of fashion production."

Greenwashing, she added, has destroyed much of the consumer's trust towards sustainability. We need to rebuild this trust through transparency. "Consumers trust what they know and what they hear from their peers," she said. "They do not trust what they hear from companies. Companies and NGOs should not be afraid to form transparent partnerships that everyone can trust."

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