The hat itself is the work of Christian Cowan-Sanluis, a first-year student at the London College of Fashion. Despite his relative callowness, Cowan-Sanluis is no stranger to the A-list, having already outfitted celebrities such as Lady Gaga and Rita Ora.
“We wanted to work with someone young and fresh, [who] not only understands the selfie culture, but both currently is part of it and works with people in it,” an Acer spokesman told the Daily Mail, adding that the sombrero is meant to help its wearer “understand lighting and how various expressions can change your face to create the perfect social media moment.”
It’s also a commentary on—if not an indictment of—our image-obsessed culture. “There [have] been a lot of articles over the last year looking at how the selfie has gotten so big and being monetized on, [with] celebrities such as Kim Kardashian making a selfie book and the term becoming part of mainstream society.” Cowan-Sanluis explained. “But on the other side, a lot of people taking selfies struggle to find the full potential of their front-facing camera when they use their hand. The hat helps to perfect the shot, either if it’s a cute, sexy, or silly selfie.”
Retailing at £599 ($980), the Selfie Hat is strictly limited edition and viewable only by appointment. As part of their collaboration, Acer and Cowan-Sanluis have also created 10 equally pink, equally sparkly tablet cases, complete with mini-chapeaus of their own. “‘We wanted to create something to accompany the hat, so the mini-cases are highly sought after and we’ve already had a few celebrity requests for these exclusive tablets,”