Suzy Amis Cameron’s “Red Carpet Green Dress” campaign is going co-ed. The ethical-fashion awareness initiative, which celebrates its fifth anniversary next month, has tapped actor Kellan Lutz to don its first sustainable tuxedo. The Twilight heartthrob will be donning a design submitted by Jomnarn Dul from H Brothers, a New Zealand menswear label that recently collaborated with musician Will.i.am’s “Eckocycle” project to create a line of suits made with fibers derived from post-consumer recycled plastic bottles.
“I’m honored to have been asked to participate in this milestone year of Red Carpet Green Dress, and I look forward to wearing Dul’s winning design for H Brothers to the Oscars next month,” says Lutz in a statement.
Amis Cameron launched Red Carpet Green Dress in 2009 after desiring a sustainable gown to wear to the 82nd Academy Awards.
Dul will be mentored by Jeff Garner, founder and designer of Prophetik, a sustainable couture label based in Tennessee.
Amis Cameron, who launched Red Carpet Green Dress in 2009 after desiring a sustainable gown to wear to the 82nd Academy Awards—her husband, Avatar director James Cameron, was up for nine awards that year—is equally pleased.
“I couldn’t be more thrilled to have Kellan and H Brothers on board the campaign this year,” she says. “The H Brothers partnership with Ekocycle is resonating with young people as does Kellan’s body of work, and I believe reaching our youth is the most effective way to bring about real change.”