Each bag is made in the United States from vegetable-dyed post-consumer recycled faux leather or suede, plus organic cotton for the lining. All zippers comprise recycled metals on organic-cotton twill tape.
The lineup feature three new styles: a circular-shaped “Boromo” cross-body bag ($360), a “Sohalia” belt purse ($280) that converts into a fanny pack or clutch, and a “Nikki” bucket bag ($380) with a tassel pull and fringe.
“Never in a million years did I think I could combine my love for animals and my views on our food industry, and apply it to fashion. But hey, we’re all learning together,” Reed, who is married to actor-environmentalist Ian Somerhalder, wrote on her Instagram page. “I’m new to this ‘party,’ but I’m loving every second I spend getting educated on why it’s important to create more of a demand for U.S.-made products, and why sustainable/ethical fashion is the future.”
Reed says it was important that she create a product that was “inclusive” rather than “exclusive.”
“You don’t have to be ‘one’ or the ‘other,'” she said. “You can be a meat eater and still carry a faux-leather bag because it means you’re doing something. Being aware doesn’t mean you’re obligated to do it all, it means you’re doing the best you can.” (Reed herself is a longtime vegan.)
The Nikki Reed x Freedom of Animals collection is available at Bloomingdale’s Soho, Handbag.com, and www.freedomofanimals.com. A portion of all sales benefit the David Sheldrick Wildlife Trust in Kenya