Adidas Announces New Roadmap to Detox Supply Chain by 2020

Adidas, Greenpeace, toxic pollution, toxic chemicals, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Detox

Adidas is returning onside. Two weeks after the FIFA World Cup sponsor received a a red card from Greenpeace for lagging behind on its commitments toward creating a toxic-free supply chain, the sportswear giant announced on Wednesday key milestones that will steer its efforts back on course. As part of the new agreement, Adidas will phase out 99 percent of all polyfluorinated chemicals (PFCs)—a class of environmentally persistent, hormone-disrupting chemicals used primarily to repel dirt and water in shoes and outerwear—by the end of 2017, leading up to full elimination by 2020.

NEW GOAL

The sportswear giant has agreed to provide the public with their “right to know” by publishing discharge data from 99 percent of its Chinese suppliers by the end of 2014, as well as 80 percent of its global suppliers by mid-2016, as it builds up to full supply-chain transparency by 2020.

RELATED | Why Are Fashion Brands Committing to Detoxing in 2020 and Not Earlier?

“Today’s announcement represents a major step towards the toxic-free future we need,” says Manfred Santen, a detox campaigner at Greenpeace Germany. “This credible approach with achievable milestones shows Adidas is back onside with Detox.”

Although Adidas, along with rival companies Nike and Puma, committed to Greenpeace’s Detox plan three years ago, the environmental group says it has so far failed to take “credible steps” need to meet its 2020 target. That appears to have changed, however.

“Global brands like adidas have the power and the responsibility to help us kick out these dangerous chemicals for good,” Santen says. “With this news Adidas has regained its position as a Detox frontrunner in the sports industry—the world is watching and waiting for Nike and Puma to catch up.”

Greenpeace praised Puma last October by hailing it a “Detox leader” but dinged both Adidas and Nike for being “Detox greenwashers” who “hide behind paper promises.”

+ Adidas

+ Greenpeace

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.

CURRENT USERS LOGIN

Lost your password?