Adidas by Stella McCartney Debuts Water-Saving “DryDye” T-Shirt

by , 09/27/12   filed under: Eco-Fashion Brands, Eco-Fashion News

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Stella McCartney is dipping her hands into waterless dyeing. The British designer, who has a longstanding partnership with Adidas, has created a new T-shirt as part of sportswear giant’s “DryDye” global initiative. Pioneered by DyeCoo Textile Systems in the Netherlands, the technology uses pressurized carbon dioxide in place of agua to color textile fibers. The result isn’t just reduced water consumption but also less energy and fewer chemicals than conventional dyeing methods.

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DRINK UP

For Adidas by Stella McCartney’s Fall/Winter 2012 collection, McCartney designed a blue-and-white leopard-print tee with batwing cap sleeves and a round scoopneck. “It’s been incredibly exciting for me to work with and have access to this amazing new technology that uses no water at all in the process,” says McCartney. “The sustainable message behind it is very important to me and I hope to work with it more in the future.”

“The sustainable message behind it is very important to me,” says McCartney.

Adidas produced 50,000 DryDye T-shirts over the summer. Because a single tee can require up to 25 liters of water during the dyeing stag, the company estimates that it’s saved total of 1,200,000 liters of water.

PREVIOUSLY ON ECOUTERRE: 7 Water-Saving Innovations Employed by the Garment Industry

+ Adidas by Stella McCartney

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