Adidas by Stella McCartney Fetes Sustainability at London Fashion Week

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ACTIVE ECO

Adidas says it employed “advanced, eco-friendly” cutting techniques to ensure that at least 95 percent of the fabric went into the final product. (The industry average ranges between 80 to 85 percent.) The remaining 5 percent was recycled or repurposed to ensure that no surplus material went to waste. Once in production, the collection will offer the “perfect performance/style option for those mindful of their carbon footprint,” the company adds.

Adidas says it employed “advanced, eco-friendly” cutting techniques so at least 95 percent of the fabric went into the final product.

The German firm also made good on its promise to integrate DryDye into a greater proportion of its products. Unlike conventional dyeing methods, which require an average of 100 to 150 liters of water to process a kilogram of fiber, DryDye uses a pressurized form of carbon dioxide. Heated up to 31 degrees Celsius (88 degrees Fahrenheit) and pressurized to 74 bar, CO2 takes on the characteristics of both a liquid and a gas, allowing it to penetrate fibers and disperse preloaded dyes without other chemical agents.

McCartney had her first run-in with DryDye in 2012, when she designed a blue-and-white leopard-print tee for Adidas by Stella McCartney’s fall collection. “It’s been incredibly exciting for me to work with and have access to this amazing new technology that uses no water at all in the process,” she said then. “The sustainable message behind it is very important to me and I hope to work with it more in the future.”

+ Adidas by Stella McCartney

[Via Fibre2Fashion]

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