TAKE BACK THE OCEAN
“This Adidas x Parley running shoe is already iconic,” Eric Liedtke, Adidas Group executive board member responsible for global brands, said in a statement. “It’s a shoe for game-changers. We can’t wait to hear the stories of those who stand up, suggest creative solutions, take action and want to join us on our journey to clean up the oceans.”
It’s been almost a year since Adidas and Parley appeared at General Assembly at the United Nations in New York City, where they hailed a prototype of the shoe as a “big, bold step” in the fight to protect the planet’s oceans.
And now that the sportswear giant has worked out the kinks in turning ocean plastic into technical yarn, this initial rollout, they promise, is only the beginning.
“So much work has happened behind the scenes since we launched our partnership with
Adidas,” said Cyrill Gutsch, founder of Parley for the Oceans. “We are creating new standards, new materials and technologies that are so different to those the sporting goods industry is used to. It is an ongoing challenge, but we achieved the first step.”
The patented Parley Ocean Plastic could make an appearance in one of Adidas’s clothing and footwear franchises as early as the latter half of 2016.
“Now we can replace new plastic with recycled marine plastic debris: Parley Ocean Plastic,” Gutsch added. “We can create footwear and apparel products with it and we are ready to scale it up.”