If you thought Abercrombie & Fitch couldn’t get more offensive, you’d be wrong, oh so wrong. After CEO Mike Jeffries drew fire last week for deliberating excluding plus-size women from wearing his clothing, a three-year-old remark by an unnamed store manager is picking up traction. “Any clothing that has any type of blemish, including things such as a stitch missing or a frayed fabric, gets sent back to the company for immediate disposal,” the source said. “Abercrombie & Fitch doesn’t want to create the image that just anybody, poor people, can wear their clothing. Only people of a certain stature are able to purchase and wear the company name.”
FITCH THE HOMELESS
But writer-filmmaker Greg Karber thinks the retailer is due for a “brand readjustment.” In protest of Abercrombie’s exclusionary policies, Karber has launched a campaign to distribute the store’s garments to the homeless. In a YouTube video released on Monday, Karber is seen scouring the “douchebag section” of his local Goodwill for Abercrombie-branded merchandise. He then heads to Skid Row in East Los Angeles, home to one of the largest populations of transients in the United States, to hand them out.
To protest Abercrombie’s exclusionary policies, Greg Karber has launched a campaign to distribute the store’s garments to the homeless.
“Abercrombie & Fitch only wants a certain kind of person to be wearing their clothes,” Karber says in the video. “Today, we’re going to change that brand.” Some of the homeless were reluctant to accept his largesse, at least at first, he continues. “Perhaps they were afraid of being perceived as narcissist date rapists,” he says. “But pretty soon they accepted it wholeheartedly and my expedition was a huge success.”
Karber is now urging the public to make “Fitch the Homeless” go viral. Look through your closets or your friends’ closets for Abercrombie clothing, donate them to a homeless shelter, then share what you’re doing on Facebook, Twitter, or Google+ with the hashtag #FitchtheHomeless where applicable, he says. His goal? To make Abercrombie the “world’s No. 1 brand of homeless apparel.”
Well trolled, Karber. Well trolled.