Afia Returns From Ghana With Its Urban-Indigenous Spring 2012 Collection

Afia, Spring/Summer, Ghana, fair trade, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Africa, Meghan Sebold

OUT OF AFRICA

Afia offers a lively juxtaposition: It’s grounded in time-honored traditions yet informed by editorial forecasts. Its spring lineup includes vests, skirts, shorts, and dresses that are neatly on trend with peplum details, high waists, tribal prints, and hints of neon. To create her wares, Sebold enlists sewing cooperatives around Ghana by paying fair wages for their work. (And since like attracts like, former Ecouterre writer Kestrel Jenkins styled the looks with fair-trade accessories by the Andean Collection and Mikuti.)

Afia offers a lively juxtaposition: It’s grounded in time-honored traditions yet informed by editorial forecasts.

But Afia is more than the sum of its designs. Sebold’s business model also focuses on keeping prices competitive. “The intention of this line was to make dynamic, fresh pieces while keeping the price point accessible,” she says. “Sustainable fashion should be on trend and attainable.”

To give customers an opportunity to experience her clothing in person, Sebold will be expanding to select brick-and-mortar boutiques in New York, Philadelphia, Miami, Los Angeles, San Francisco, and Minneapolis.

+ Afia

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