Alexander Wang is not taking Russia’s anti-gay laws sitting down. The designer has launched the sale of a new beanie supporting the Principle 6 campaign, which encourages Olympic athletes, spectators and supporters to stand up against the discrimination toward gays in Russia, by using their noggin. Emblazoned with a P6, the hats are meant to show support without ruffling feathers and going against Russia’s strict ban on political speech.
The beanies, at $125 a pop, are a part of the passive resistance campaign raising awareness against the anti-gay laws in Russia. Made from cashmere, the black hats feature a white P6 across the front, and are available at Alexander Wang stores, as well as Nordstrom, Bergdorf Goodman, Moda Operandi and Jeffrey. Named for the point in the International Olympic Committee’s charter that prohibits discrimination on “race, religion, politics, gender or otherwise” (also known as Principal 6), P6 pushes the issue into the forefront, literally on the fronts of supporters’ heads.
Athlete Ally hopes that Olympic athletes will wear the beanies in support, showing their strength without directly breaking any of Russia’s rules or violating the IOC’s prohibition of political expression. Although the beanie comes at a hefty price of $125, the proceeds are going for a good cause, to not only fund Principal 6, but also toward LGBT groups.