Actress-turned-vegan-guru Alicia Silverstone has linked arms with Juice Beauty to launch a capsule collection of certified-organic makeup and skincare products. The “Alicia Silverstone Collection for Juice Beauty,” created in tandem with the California-based beauty firm, is chock-full of antioxidant-rich botanicals such as passionfruit, champagne grape, white tea leaf, and cucumber. Packaged in containers derived from 95 percent post-consumer recycled materials, the cruelty-free lineup includes a chamomile cleanser, a nourishing moisturizer, a “purely kissable” lip color, translucent pressed powder, and an “irresistible glow” facial highlighter.
“I am so excited to launch the Alicia Silverstone for Juice Beauty Collection as it brings my commitment to the earth and sustainability together with Hollywood glamour,” Silverstone says in statement. “Organic products can be as luscious and work as well or better than conventional products.”
Silverstone’s line brings her commitment to sustainability with Hollywood glamour, she says
Juice Beauty, for its part, describes Silverstone as the embodiment of the “Juicy Beauty woman,” says Karen Behnke, the company’s founding partner. “She’s environmentally conscious, a philanthropist, and an effortless natural beauty.”
The Alicia Silverstone for Juice Beauty collection is available online and at Ulta Beauty stores nationwide.