Site Meter

Altanus Introduces “Patch,” the World’s First Biodegradable Paper Watch

Altanus, paper watch, eco-friendly watches, sustainable watches, paper fashion, paper accessories, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Easy, tiger. Put your wrists where we can see them and step away from the Silly Bandz, nice and slow. Geneva-based watchmaker Altanus has a more creative solution for accessorizing with color on the cheap. Its new Patch timepiece, hailed by the almost-centenarian company as the world’s first paper watch, is available in 10 neon colors and a litany of seasonal prints. Plus, each epidermis-hugging watch costs €24, or roughly $33.50 at current exchange rates—more than half the price of a Swatch and a mere fraction of Altanus’ typical luxury chronometers.

Altanus, paper watch, eco-friendly watches, sustainable watches, paper fashion, paper accessories, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

TIME OUT

The Patch, which was inspired by the papier-mâché floats at the annual Carnival festival in Viareggio, Tuscandy, took four years of research and development to create. Weighing only 11 grams (0.3 ounce), the LED ticker is designed to adapt to your wrist like a second skin. But don’t pooh-pooh the timepiece as the next fad in disposable fashion. The Patch is treated with a coating that makes it waterproof and shock- and tear-resistant, which means that with a little TLC, it should stand the test of, well, time.

+ Patch

+ Altanus

[Via WWD]

Related Posts

4 Responses to “Altanus Introduces “Patch,” the World’s First Biodegradable Paper Watch”

  1. kit says:

    Is patch paper watch available by mail order?

  2. asacred_monster (@ASacred_Monster) says:

    Apparently, The idiots don’t WANT to sell these watches as I cant find any information on where when or how.
    I guess if I have to ask…

  3. amorfashion says:

    I have a hard time finding Patch watch too, fortunately a friend has gotten one and gave me the link:
    http://www.madeinitalymall.com/patch
    Got 2 styles for me, white and green, Black for my SO.

  4. jeddsgirl5466 says:

    A little research goes a long way. Found the site. Too bad the bad attitude “asacred_monster” didn’t do a little him/herself before calling the makers idiots. Maybe you can design your own. Then see who’s the idiot!

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER

Sign me up for weekly Ecouterre updates

Let's make sure you're a real person:

CURRENT USERS LOGIN

Lost your password?