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American Apparel’s “Creative Reuse” Initiative Leaves No Scrap Behind

American Apparel Creative Reuse, American Apparel, zero waste, upcycled clothing, recycled clothing, upcycled accessories, recycled accessories, eco-fashion, sustainable fashion, green fashion, sustainable style

There are only so many gold lamé bodysuits and high-waisted nylon-spandex panties you can snip from a bolt of fabric. For the scraps that tumble onto the cutting-room floor, there’s American Apparel’s “Creative Reuse” program, which launched on Earth Day. Made from excess and repurposed materials, the new collection of colorful basics is replete with scrunchies, headbands, neck ties, and the sexually charged underthings that the House of Dov Charney is known for.

American Apparel Creative Reuse, American Apparel, zero waste, upcycled clothing, recycled clothing, upcycled accessories, recycled accessories, eco-fashion, sustainable fashion, green fashion, sustainable style

HERE WE GO AGAIN

“We design pattern cuts to produce the least waste possible, but there’s always a bit left over,” a spokeswoman tells Ecouterre. “We draw inspiration from these pattern gaps, and they’ve been used to create our accessory styles.”

The new collection of colorful basics is replete with scrunchies, headbands, neck ties, and underthings.

If you’d rather make your own ironic hipster statement, you can purchase a 1.6-pound Bag-O-Scraps for eight bucks. American Apparel has even included a free online compilation of DIY tutorials. (No patchwork unitards, though.)

+ Creative Reuse

+ American Apparel

[Via PSFK]

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2 Responses to “American Apparel’s “Creative Reuse” Initiative Leaves No Scrap Behind”

  1. [...] to produce the least waste possible, but there’s always a bit left over,” a spokeswoman told Ecouterre in April. “We draw inspiration from these pattern gaps, and they’ve been used to create our [...]

  2. [...] least waste possible, but there’s always a bit left over,” an American Apparel spokeswoman told Ecouterre. “We draw inspiration from these pattern gaps, and they’ve been used to create our accessory [...]

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