An Eco-Fashion Manifesto Gets the Royal Treatment at Milan Fashion Week

EVER Manifesto

An oversize 20-page “eco-manifesto” made the rounds at Milan Fashion Week this past week, backed by the unlikeliest of patrons: Charlotte Casiraghi, the daughter of Princess Caroline of Monaco, and the granddaughter of screen legend Grace Kelly. “Fashion is change and reinvention,” declared the first issue of EVER Manifesto. “Sustainability is just the next step. Break the rhythm of fashion. March to a new drum.”

Cittadellarte Fashion

Photo by Enrico Amici


Casiraghi unveiled her project, which examines the intersection of ecology and the arts, at “Cittadellarte Fashion: Bio Ethical Sustainable Trend,” an event held on Tuesday that was part fashion showcase, part panel discussion about the future of sustainable clothing. Guest edited by Franca Sozzani of Italian Vogue, who also cherry-picked the 11 emerging designers who presented at Cittadellarte, the magazine latches upon fashion as its inaugural theme.

Sustainability, Sozzani told The New York Times, is a topic that remains largely unexplored in Italy’s fashion industry. “No one really talks about it because it’s a movement that creates problems for you,” she said. “You have to stop and think of how to change or act.”

Sustainability is a topic that remains largely unexplored in Italy’s fashion industry.

For Casiraghi, who was inspired by the environmental activism of her uncle, Prince Albert II, EVER Manifesto is her way of taking stock of her relationship with consumption. “I haven’t been as conscious as I should have been,” she told the Times.

If you expect the publication to have any fixed publishing schedule, however, you’re out of luck. “We want to publish when we have something to say or have people to support,” she said. “It will be short and meaningful so that people will read it.”

+ Ever Manifesto

+ Cittadellarte Fashion

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2 Responses to “An Eco-Fashion Manifesto Gets the Royal Treatment at Milan Fashion Week”

  1. aurora says:

    I cannot believe that the big fashion industry is really interested in finding new ways to produce clothes more socially and environmentally fair.

    Thank you for ECOUTERRE! I love your site! Found it via Eco Chick…

    By the way, I am green fashion blogger Fr.Jona&son from Austria, maybe we can exchange our links! I will present Ecouterre the next days at may blog.

    For green fashion + cool style lovers:
    I filled my Etsy shop with green fashion of my small label.
    You are welcome to visit! Handprinted silkdresses, organic denim and more.

  2. Javier Barba says:

    We need a clear recognition that isn’t enough to establish good purposes and correct procedures into the general irrational disorder. Because the comprehensible, in terms of the social structures, require increase our own responsibilities. Its necessary the building of new system which exerts them in real. The new society must change the structure and quality of economic, political and personal relations, as a manner of places people’s lives in the central part of their efforts. We are been propelled in the direction of brave New World is obvious. But no less obvious is the fact that we can, if we so desire, refuse to cooperate with the blind forces that are propelling us. Today, the moods seems to be changing and the central question is whether society can devise checks and balances on its scientific power roughly comparable in the effectiveness to the checks and balances which democratic society have learned in the last years, ahead the limits of totalitarian systems. The ultimate goal of our society founded on principles of egalitarian, non-exploitation and non-violent relations among all people in the name of our own and proper survival; that is at least, not only the New Face , but only one that will be human.

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