GOODS FOR GOOD
Maiyet, which made its debut at Paris Fashion Week earlier this month, is the brainchild of Van Zyl and Kristy Caylor, former president of popular apparel brand Band of Outsiders. Named for the Egyptian goddess of truth and harmony, Maiyet’s goal is to restore prosperity to impoverished communities facing lean times. But don’t confuse the label for charity, Taylor tells the Associated Press. “We don’t want to be a pity product,” she says. “It’s not sustainable. It lasts a couple of seasons and then the customers stop coming back.”
Named for the Egyptian goddess of truth and harmony, Maiyet’s goal is to restore prosperity to impoverished communities facing lean times.
What Maiyet stands for is fashion people find desirable. The maison currently works with artisans in India and Indonesia for textiles and embroidery, Colombia for silver jewelry, and Kenya and South Africa for bone- and horn-carved accessories. The final products are then pieced together in small factories in Italy.
To provide the artisans with the necessary tools and training to produce luxury products that meet international standards, Maiyet is working with a nonprofit known as Nest to help them hone their skills.
Maiyet’s dedication to craftsmanship and impeccable attention to detail has already garnered a warm reception. With a spot already reserved for the racks of Barneys New York, the brand is also in talks with Lane Crawford, Joyce, and several other curated boutiques.
[Via Associated Press]