April Fool’s! 7 Hilarious Clothing Spoofs We (Almost) Fell For

by , 04/01/14   filed under: Features

Lululemon, April Fools, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

LULULEMON’S SPRAY-ON YOGA PANTS

In a nod to 2013’s “Pantsgate,” where customers took Lululemon to task for its unintentionally see-through pants, the yogawear purveyor took the mickey out of itself on Tuesday by unveiling a $12,000 spray-on legging, inspired by a Jimmy Kimmel sketch and good for 12,000 applications.

“Our easy-spray, acrylic-adhesive formula is engineer to stay all day,” the ad copy gushes. Plus, you’ve got options. “The adjustable rise means the fit is in your hands,” the company adds. “Goodbye pants, hello comfort.”

Spray-on clothing isn’t far from the realm of possibility, of course. Fabrican is just one firm experimenting with technology with the goal not only of creating bespoke clothing quickly and inexpensively, but also to provide new applications for the medical, transport, and chemical industries.

BONOBOS TECHSTYLE

From Bonobos comes “Techstyle,” a smart fabric that boasts “WiFiber” to keep you constantly connected to the world around you, “full-body synchronization” to activate features like GPS navigation, a “silent” alarm that jolts you into wakefulness—or possibly a coma—when you fall asleep in the wrong places, and an artificial intelligence that has more in common with the HAL 9000 than Siri.

“These days, ‘fashion’ isn’t just about how your favorite shirt fits and looks but what it does,” says Lars Sodequist, the company’s alleged “head of wearables,” says in a video preview.

Samsung, April Fools, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

SAMSUNG FINGERS

Samsung trumpeted its latest invention: “Samsung Fingers, the first all-over-hand wearable device with a flexible “Super Emo-LED” for the “technology-sensitive consumer.”

Samsung Fingers, according to the technology firm, “reinvents and modernizes” the classic use of the human hand. Pull a finger to get flatulent sound effects. Make the “sign of the horns” with your fingers to make a phone call, or gesture “hang loose” to accept one.

Need to charge your glove? Just “conveniently and elegantly” raise your hand towards the sun for a shot of clean energy. What if you hate being interrupted? A “Talk to the Hand” function lets a would-be conversation hijacker record a message into the glove while you continue your dialogue undisturbed.

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