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Navigating the beauty industry isn’t unlike watching an episode of The Real Housewives of Orange County—you’re equal parts baffled and alarmed, there are flashes of self-loathing, and although you have a sneaking suspicion that it’s bad for you, you can’t help but breathlessly indulge. Throw in barrage of mostly meaningless buzzwords like “natural” and “organic,” and it’s no wonder most of us are at sea. Mia Davis, former organizing director of the Campaign for Safe Cosmetics and currently the safety lead at Beautycounter, is at the front line of a new revolution to replace toxic chemicals in cosmetic and personal-care products with healthier alternatives. We spoke with Davis to learn why it’s perfectly legal for beauty firms to use ingredients linked to cancer, how to spot greenwashing in the beauty aisle, and what we can do to make sure our products are truly safe.