Auralis Marries Tropical Flair With Scottish Craftsmanship for Fall 2012

Auralis, Fall/Winter 2012, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style


“Iris Chacón was a character I grew up watching in Puerto Rico,” Herrero-Lugo says. “She had a variety show in the island for over 15 years. She was a fashion and beauty inspiration to all Puerto Rican women of my generation.” The Auralis designer based her fall collection on one central question: “What would Iris Chacón wear to wine and dine in a Scottish castle?”

Auralis dyes its delicate silks in its New York City studio from vegetable-based hues of madder and logwood.

The garments’ Scottish influence comes by way of Harris Tweed from the Outer Hebrides, where the 100 percent wool cloth has been handwoven for centuries. Herrero-Lugo paired the hardy fabric with delicate silks, hand-dyed in Auralis’s New York City studio from vegetable-based hues of madder and logwood.

For fall, Herrero-Lugo and fellow designer Zaida Adriana Goveo-Balmaseda collaborated on a scarf and a turban, which they knit from a blend of organic merino, baby alpaca, and silk. Sustainability, she tells Ecouterre, is very much part of Auralis’s DNA. “I wanted to make clothes that you can acquire and keep for your grandchildren that were also made in an ethical way,” she says. “That’s never going to change.”

+ Auralis

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