Miguel Adrover, Hessnatur

Miguel Adrover is more than a talented and world-renowned fashion designer. He views fashion as a medium for social messages. In his first New York runway show, his motto “deconstruction-reconstruction” was articulated in the emblematic “I Love NY” T-shirt, now part of the Metropolitan Museum of Art collection as well as his anti-label reconstructing of a Burberry raincoat, a Louis Vuitton bag and the Ralph Lauren Polo symbol.

His masterful tailoring as well as his unique vision captured the attention of the fashion press as well as the most important stores in New York, London and Paris. In June 2000, he won the CFDA award for best new designer.

A native of Majorca, Adrover took a hiatus from the world of international fashion shows after 2003, but has been actively involved in exploring the relationship between fashion and the arts, being part of exhibitions at the Bellevue Art Museum of Washington, the Museo Reina Sofia in Madrid, The Victoria and Albert Museum in London and the Metropolitan Museum of Art.

In 2007, Adrover became the Creative Director of Hessnatur.

Miguel Adrover, creative director of Hessnatur

Unfortunately, greenwashing exists everywhere, including the fashion industry. The minute the industry recognizes a trend, everyone jumps on it. And one of the trends of the moment is “going green.” Many companies say something is “eco” because it’s a natural fabric. Or they use an organic fabric and blend it with a synthetic and say it’s “sustainable.” Well, to me, these are eco-lies. Creating truly green fashion requires honesty and commitment—the fibers must be grown at certified organic farms, and they can’t be blended with synthetics or dyed or bleached with chemicals.