Awamaki Lab Bridges Gap Between Peruvian Tradition, Design Innovation

Awamaki Lab, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, fair trade

NORTH AND SOUTH

Awamaki Lab’s Season 1 designer, Nieli Vallin, studied at the Chambre Syndical de la Couturein Paris before working for YSL and Rue du Mail. Her first impression of haute couture (and luxury fashion in general) was that it had no business marketing itself as sustainable. With a little help from her design mentor, Ecco Domani Award recipient Tara St. James, Vallin gained a better foothold on the promise of ethical fashion.

If you’re in New York City, stop by the Awamaki Lab pop-up shop on the 20th.

“Tara reminded me [of] the trickle-down effect of Marc Jacobs and other business-savvy designers,” she tells Ecouterre. “Even if only a few people can buy this collection, their contribution will still help.”

Keep an eye on the Awamaki store, where select items from Vallin’s capsule line will be available for purchase. And if you happen to be New York City, stop by the Awamaki Lab pop-up shop on the 20th.

+ Awamaki Lab

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3 Responses to “Awamaki Lab Bridges Gap Between Peruvian Tradition, Design Innovation”

  1. E. Faulkner says:

    The designs in the smaller photos are lovely. Who is the photographer? Don’t see him/her mentioned.

  2. AnnieMillican says:

    The photographer is the talented Kate Reeder, you can find her work here: http://www.katereeder.com/

  3. accessfashion says:

    Interesting and thanks for sharing! I love the designs. -jillian r.

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