Benetton Gets Greener With Biodegradable Hangers, Organic Cotton

United Colors of Benetton, eco-friendly hangers, sustainable hangers, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Benetton is about to get Mommie Dearest on its flimsy plastic hangers. By replacing its global inventory with a lightweight “liquid wood” version, the Italian clothing retailer expects to contribute 600 fewer tons of plastic to the environment in 2011 alone. But the eco-friendly hangers, which are 100 percent recyclable and biodegradable, are only part of Benetton’s long-term sustainable goals. The company also plans to expand its use of organic cotton, as well as source its paper packaging from Forestry Stewardship Council-certified mills.


Organic cotton currently accounts for more than 30 percent of Benetton’s children’s line. With the Spring/Summer 2011 collection, however, the label will produce a total of 13 million organic cotton garments—all certified according to the Global Organic Textile Standard (GOTS)—across its brands, including United Colours of Benetton, Sisley, and Playlife.

For Spring/Summer 2011, Benetton will produce a total of 13 million organic cotton garments.

Another point for the planet: Since January 2010, United Colors of Benetton customers have also been toting their purchases in shopping bags sourced from an FSC-certified paper factory and processed using only water-based inks.

+ Press Release

+ Benetton

[Via Fibre2Fashion]

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One Response to “Benetton Gets Greener With Biodegradable Hangers, Organic Cotton”

  1. sebeugenio (@justseba) says:

    a step forward, however it makes me laugh how companies such as Benetton market themselves a “green and environmentally friendly company” yet totally disregard other issues, which don’t attain much spotlight. The film documentary “Colours at the end of the World” directly shows us how Benetton bought thousands of hectares of land in Argentina, evicting native Mapuches and denying them access to water on land held by them for generations. Benetton could do better.

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