Benetton is about to get Mommie Dearest on its flimsy plastic hangers. By replacing its global inventory with a lightweight “liquid wood” version, the Italian clothing retailer expects to contribute 600 fewer tons of plastic to the environment in 2011 alone. But the eco-friendly hangers, which are 100 percent recyclable and biodegradable, are only part of Benetton’s long-term sustainable goals. The company also plans to expand its use of organic cotton, as well as source its paper packaging from Forestry Stewardship Council-certified mills.
HANG IN THERE
Organic cotton currently accounts for more than 30 percent of Benetton’s children’s line. With the Spring/Summer 2011 collection, however, the label will produce a total of 13 million organic cotton garments—all certified according to the Global Organic Textile Standard (GOTS)—across its brands, including United Colours of Benetton, Sisley, and Playlife.
For Spring/Summer 2011, Benetton will produce a total of 13 million organic cotton garments.
Another point for the planet: Since January 2010, United Colors of Benetton customers have also been toting their purchases in shopping bags sourced from an FSC-certified paper factory and processed using only water-based inks.