Bonobos Turns Recycled Plastic Beer Bottles into American-Made Jeans

Bonobos, recycled beer bottles, recycled bottles, upcycled bottles, recycled denim, upcycled denim, recycled fashion, upcycled fashion, recycled jeans, upcycled jeans, eco-friendly jeans, sustainable jeans, eco-friendly denim, sustainable denim, eco-fashion, sustainable fashion, green fashion, ethical fashion, men's eco-fashion, men's eco-clothing


The bottles are collected, sorted, and cleaned by Earthspun, a textile company in North Carolina that shreds and melts them into liquid. After it’s extruded into long filaments, the material is blended with standard cotton fibers and spun into yarn.

Each jean has a stamp that illustrates the number of beer bottles it diverted from a landfill.

The yarn is then taken to the neighboring Cone Denim, one of the oldest textile mills in the world, where it’s woven into a tight, durable fabric. From North Carolina, the fabric heads to Los Angeles to be cut, sewn, and hand-finished into the final garments. Each jean receives a stamp on its pocket-liner to illustrate the number of beer bottles it diverted from a landfill: three for the natural canvas, five for the indigo.

“The fabric has a beautiful character to it and we worked with our denim facility in L.A. to develop a really clean, great fitting, five-pocket jean,” Brad Andrews, vice president of merchandising at Bonobos, tells Ecouterre. “It turns out that those plastic beer bottles you get at concerts and games actually help make some pretty good looking fabric when broken down and spun with cotton.”

Can we look forward to pants made from other quirky recyclables? “We are constantly looking for unique and great fabrics for our clothing,” offers Andrews. “And based on the great response to this item so far, we will definitely look for more options like this in future seasons.”

Turns out “last call” may not be so final, after all.

+ Bottle Rockets Indigo Rinse $135; Natural Canvas $135

+ Bonobos

Related Posts

2 Responses to “Bonobos Turns Recycled Plastic Beer Bottles into American-Made Jeans”

  1. marcie says:

    Nice job Bonobos and love the pocket stamp!


  2. scribblegrl says:

    Is there any research on what will happen to these pants at their end of life? Can the fabric be remilled into new fabric or will the plastic gum up the machines? Can it be recycled? Can it be composted?
    I know the problem with the “eco friendly” plant water bottles is usually it’s a mix between plastic and plant materials, so then those bottles can’t be recycled nor composted because the two materials can’t be easily separated using the processes we have now…

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.


Lost your password?