Bora Wear’s ethos is “empowerment through apparel.” Vibrant of print and bold of color, its shirts are stitched by HIV-positive women in Embu, where Muna’s mother grew up. “We focus on employing women because it has very positive impacts not only on the employee but on her family, as well,” Muna explains. “The goal here is to empower the entire community while also solving social and economic issues in a sustainable manner: employment.”
Vibrant of print and bold of color, its shirts are stitched by HIV-positive women in Embu, Muna’s mother’s howmtown.
The label is still in its infancy, but Muna plans to expand its lineup to include additional clothing items. More than a labor of love, Bora Wear is also a way to honor a family legacy: The Toto Love Children’s Home, the company’s primary beneficiary, was a cause his grandmother once championed.
Bora Wear is currently showcasing samples on its website; it will start taking orders in mid-July.