Photo by Ben Smith
Men of America, back away from the shaving cream. Budweiser wants you to conserve 1 million gallons of water by eschewing your razors until World Environment Day on June 5. With the “Grow One, Save a Million” campaign on Facebook, brewski lovers can pledge to save an average of 5 gallons of agua per shave simply by doing nothing. Plus, Anheuser-Busch, Budweiser’s parent, will donate $150,000 to River Network to protect watersheds in each of the company’s 12 U.S. brewery cities, including St. Louis, where it’s based.
BEERS AND BEARDS
“Every gallon of water that we save makes a difference to our communities, so when thousands of people get together for one common cause, great things can happen,” says Chad Pregracke, founder of environmental nonprofit Living Lands & Waters and the face of campaign. “By pledging to skip shaving and ‘grow one,’ guys can literally wear their commitment to conserving our most valuable natural resource.”
In 2010, over 1,200 A-B employees saved 42,000 gallons of water by not shaving in the week leading up to World Environment Day.
Water is a key ingredient in beer, so it’s no wonder that Anheuser-Busch has a vested interest in the wet stuff. In the past three years, the brewer reduced its water use by 34 percent. And in 2010, over 1,200 Anheuser-Busch employees saved 42,000 gallons of water by not shaving in the week leading up to World Environment Day. This year, the extended circle of suppliers, partners, wholesalers, retailers, and customers has already pledged to save more than 126,000 gallons of water, according to Budweiser’s Facebook page.
So go ahead, gentlemen (and hirsute ladies): let it grow, let it grow, let it grow.
[Via Mother Nature Network]