OLD NEW WORLD
Craven sources her fabrics the hard way: old-fashioned legwork, a tack that has taken her all over the globe. “It is much harder, that’s true, but the idea of upcycling is in the very DNA of Burning Torch. It’s why I founded the company,” Craven tells Ecouterre. “Let’s not forget that these fabrics have a unique beauty unto themselves.”
The ecological benefit of repurposing materials aside, Craven believes in the inherent value of old versus new.
The ecological benefit of repurposing materials is one thing, but Craven also believes in the inherent value of old versus new. “It’s not so much about ‘green textiles’ so much as it is about the fact that it is always more enjoyable to work with things that are more beautiful,” she says. “Anything that is organic or upcycled has an inherent beauty unto itself.”
RELIVING THE PAST
For Craven, the principles of sustainability, preservation, and artistry form the core of Burning Torch’s mission. The label may stitch together the castoffs of yesteryear, but its vision is decidedly modern. Craven’s designs hint at bygone eras, yet they remain on trend without being overtly trendy.
The label may stitch together the castoffs of yesteryear, but its vision is decidedly modern.
Having toiled in the industry for more than a decade, Craven has a unique perspective on fashion’s green awakening. “It’s changed tremendously since I founded Burning Torch, and especially over the last 10 years it’s changed a great deal,” Craven tells us. “There is an overall shift towards sophistication, while both design and applications got better. Plus, there is a greater awareness that something organic and green can be extremely refined.”
Burning Torch embodies that refinement, but it’s unlikely to be among the rare few for long. “Nature itself has so many elegant solutions,” she says. “Fashion is just catching up.”