Buy a WeWood Watch, Plant a Tree With American Forests

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You’re no superstitious kook, but there’s no harm in occasionally knocking on wood, especially if it could keep you from being unfashionably late to an important appointment. Light years ahead in terms of style, WeWood’s luxury wristwatches will put time on your side. The Italian-made timepieces, made from sustainably harvested or reclaimed wood, are a fusion of artisanal craftsmanship and modern technology. But a zeitgeist-capturing sensibility informs the company’s future, as well: For every $119 watch sold, WeWood plants a tree with American Forests.

WeWood, wooden accessories, wood accessories, eco-friendly watches, wooden watches, wood watches, sustainable accessories, eco-friendly accessories, American Forests, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

YES WE WOOD

Available in two gloriously anachronistic styles—analog and digital chronometer—the watches come in a quartet of hardwoods: maple, ebony, guaiaco (a tree native to South America), and red wood celtis (derived from flooring waste).

Wood, according the WeWood, is recyclable, biodegradable, toxic-free, and lasts forever.

Wood, according the WeWood, is recyclable, biodegradable, toxic-free, and lasts forever. Besides requiring less fossil fuels than conventional watch materials such as gold, silver, platinum, or stainless steel, wood also traps carbon dioxide from the atmosphere. “Add that to the fact that for every tree used, 10 more are planted in its place,” the company notes,”and you’ve got the science behind the WeWood way.”

Hey, it’s about time someone thought like that.

+ WeWood

[Via Springwise]

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2 Responses to “Buy a WeWood Watch, Plant a Tree With American Forests”

  1. woodman says:

    In my city Ryazani (Russia) was much fires. Remained much black woods. I shall do such beautiful belt from ebony.

  2. choco@gmail.com says:

    is there a backlight?

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