Emjois—those tiny Japanese pictographs that function as word replacements in electronic messages—have become the most expedient way to express a thought or emotion through texting or Twitter. Now you can deploy them to save animals from cruelty, whether from factory farming, animal testing, or neglect. A new campaign from People for the Ethical Treatment of Animals, dubbed “Cruelty Beyond Words” is encouraging critter lovers to use their texting skills as tools for change. By texting a single heart emoji (or the word “HEART” on Android phones) to 7822, you’ll be signed up to receive the most urgent actions that animals in crisis need you to take, right on your phone.
PETA says it will only message you once or twice a week—or up to 10 times per month—with links that you can click on to help animals wherever you may be. (Note that message and data rates may apply.)
All it takes to help animals is a little ♥, says PETA.
Have questions? U.S. subscribers can text the word “HELP” to 73822 (99099 for Canadian subscribers) for assistance. Unsubscribing is just as easy. U.S. subscribers only have to text the word “STOP” to 73822 (99099 for Canadian subscribers) to get their number taken off the list.
All it takes to help animals, according to PETA, is a little ♥.