Burt’s Bees has called on singer-songwriter Carly Rae Jepsen to be the official face of its Güd line of sustainable body- and hair-care products —no ifs, buts, or maybes about it. With her high-energy, “flower-child pop” sound, the “Call Me Maybe” singer-songwriter is the embodiment of Güd, according to the company, whose youth-focused line includes fragrances and formulas withe names like “Orange Petalooza” and “Pearanormal Activity.” As the brand’s first spokesperson, Jepsen will appear in a multimedia marketing campaign debuting this spring, including the May issues of fashion, beauty, and lifestyle publications such as Glamour, Allure, and Cosmopolitan.
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“Being eco-conscious is so important. I love that gud has figured out a way to reach young women with natural products that are also fun and smell amazing,” Jepsen says in a statement. “I also really connect with the positive spirit of the brand—it’s how I live my life every day.”
Like Burt’s Bees, Güd doesn’t use parabens, phthalates, or petrochemicals.
Burt’s Bees launched Güd in 2012. Now 36 products strong, and spanning five “scent experiences,” the brand is marketed at twenty-somethings as a “fresh and fragrant approach to natural beauty created for the millennial woman.” Like Burt’s Bees, Güd doesn’t use parabens, phthalates, or petrochemicals. Its products are also never tested on animals. Another plus? It uses packaging that contains at least 25 percent post-consumer recycled content.
“We’re delighted to work with a rising star of such magnitude,” Nick Vlahos, vice president and general manager of Burt’s Bees, says. “Carly’s vibrant spirit and genuine talent are inspirational to the Güd consumer. She models a way of life reflective of Güd’s cheerful personality and real substance.”