KEEP CALM AND CARRY ON
By creating garments that do more with less, Lacroix and Ash-Harper aspire to whittle the prodigious amount of textile waste that enters landfills each year, not to mention the fashion industry’s sizable water-and-energy footprint. “Most people are familiar with the principle ‘reduce, reuse, and recycle,’ but not everybody is aware that it’s a three-step pyramid where most of the impact happens at the base: to reduce,” Lacroix tells Ecouterre.
Lacroix and Ash-Harper aspire to reduce the prodigious amount of textile waste that enters landfills each year.
The pair came upon the idea after acquainting themselves with the concept of modular clothing in Sustainable Fashion and Textiles by Kate Fletcher. Although the book suggested the use of detachable components to reduce the need to launder an entire garment, Lacroix had a different context in mind.
An avid traveler, Lacroix has plenty of firsthand experience with the quandaries of modern travel. How does one avoid being dinged for an extra suitcase without sacrificing your essentials (or not-so-essentials), for instance? “It was a real eye-opener on the need to travel light and about the kind of garments I wish I owned in that situation,” she says.
SMALL IS BEAUTIFUL
Together with Ash-Harper, Lacroix founded Antithesis—a “multifunctional womenswear fashion label with ethical intentions”—that will debut with the Carry on Closet this fall. Based on the constructivists’ use of geometric shapes, particularly the circle and the square, the designs are characterized by adjustable drawstrings, non-fraying materials (to minimize finishing), removable parts, and a consistent palette that allows for easy mixing and matching.
You don’t have to be a nomad to enjoy the benefits of a multifunctional closet, of course.
You don’t have to be a nomad to enjoy the benefits of a multifunctional closet, of course. “With an increasing percentage of the global population living in large cities, most workers need to transit for long periods, making it very difficult to go back home in between activities,” she adds. “[We’re] targeting urban, busy professionals seeking a simpler lifestyle.”
Whether sustainability will continue to inform their decisions isn’t a question. “Slow design and ethical practices have been the core values of Antithesis’s identity,” Lacroix insists. “Being sustainable is a strength, and consumers are getting more and more ethically aware. In the future, we hope to continue innovating and finding new ways of renegotiating popular consumption habits.”