VIDEO: “Catalytic Clothing” Cleans the Air You Breathe

by , 07/11/11   filed under: Wearable Technology

Catalytic Clothing cleared the air with the world’s first pollution-neutralizing dress, then a “Field of Jeans” that helps you breathe easier. Now, watch the technology in action—and learn how it works—with a short film featuring model Erin O’Connor and music by Radiohead. A collaboration between Helen Storey from the London School of Fashion and Tony Ryan from the University of Sheffield , the project explores how wearable textiles can be used as catalytic surfaces to scrub the air of nitrogen oxides and volatile organic compounds, both of which are emitted by factories and automobiles.

Catalytic Clothing, Helen Storey, Tony Ryan, wearable technology, air pollution, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Tony Ryan and Helen Storey pose with “Herself”


The purifying component comprises raw material titanium dioxide that’s washed into the clothing as an additive in a detergent. Once dry, the activated garment begins to neutralize pollutants around it. Little else is required of the wearer—that is, you. “As you walk down the street you are purifying the air and passing cleaner air on to the person behind you by the movement of your own walking,” Storey told BBC News on Thursday.

The purifying component comprises raw material titanium dioxide that’s washed into the clothing.

As novel as the concept is, the technology isn’t new. It exists in paints, cement, and paving stones, which Storey and Ryan say already have de-polluting abilities. “We’re taking the technology but giving it a completely new use because our clothing has a bigger surface area,” Storey added.

+ Catalytic Clothing

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.


Lost your password?