Eco-Celebrities

Actress Maisie Williams Wears Dress Made of Recycled Comic Books

Actress Maisie Williams knows how to pander to her audience. The English ingenue, who plays the scrappy Arya Stark in the HBO hit Game of Thrones, arrived at Entertainment…

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Supermodel Lily Cole, Veja Collaborate on Rainforest-Friendly Sneakers

If anyone knows how to walk the walk, it’s Lily Cole. The British supermodel, actress, and environmentalist has crossed ankles with French ethical footwear label Veja to create a…

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Livia Firth Says Eco-Fashion is "Just Common Sense"

Photo by Featureflash/Shutterstock “Carlo Petrini [founder of the… …

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Actor Ashton Kutcher Shutters U.S.-Made Pickwick & Weller Label

Photo by Jaguar PS/Shutterstock R.I.P., Pickwick and Weller; we hardly knew ye. PandoDaily reports that the Los Angeles–based luxury T-shirt label, which featured actor Ashton Kutcher…

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Narciso Rodriguez's Bottletop Collab is Green Carpet Challenge–Approved

Looks like Livia Firth ♥ Narciso Rodriguez as much as he ♥ social enterprise. Firth awarded the New York City designer with the “Green Carpet Challenge” brand mark on…

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Livia Firth Challenges H&M's Claims of "Sustainability"

Livia Firth doesn’t call herself a “professional agitator” on Twitter for nothing. Faced with H&M’s Helena Helmmersson at the Copenhagen Fashion Summit on…

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Gwyneth Paltrow, Celebrity Friends Hold "Super-Classy Yard Sale"

Gwyneth Paltrow is “consciously uncoupling” with some things in her closet, and she’s encouraged some of her famous friends to do the same. In a repeat of last…

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Christy Turlington: Sacrificing Humans for Profit "Completely Unethical"

For Christy Turlington Burns, one preventable death is a death too many. The supermodel-philanthropist, whose nonprofit organization, Every Mother Counts, works to improve the safety of…

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Duchess of Cambridge is a "Great Role Model" for Dressing Sustainably

Photo by Shaun Jeffers/Shutterstock “She often re-wears the same items and shows how you can make the same dress look like a new outfit just by changing accessories. She even…

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Olivia Wilde, A.K.A. "Princess Layers," Wants You to Recycle Your Clothes

You don’t have to leap over tall buildings in a single bound to be a superhero. Actress Olivia Wilde, in her crime-fighting guise of Princess Layers, has teamed up with H&M…

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Watch "Handprint," a Short Film About the Origins of Our Clothes

Who really made your clothes? That’s the question director Mary Nighy poses at the start of Handprint, a short film commissioned by Eco-Age creative director Livia Firth spotlight…

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Will.i.am, Ekocycle, Global Citizen Declare "A Day Without Waste"

Are you a cup culprit, a double bagger, a container retainer, or napkin nipper? Bail yourself out on Wednesday by joining musician Will.i.am, his Coca-Cola-backed “Ekocycle”…

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Adidas, Pharrell to Turn Ocean Plastic, Recycled Bottles Into Sneakers

G-Star Raw isn’t the only fashion firm clapping along to Pharrell Williams’s beat. The award-winning musician-songwriter-producer has inked a long-term deal with…

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Ricky Gervais Urges Americans to Support the Humane Cosmetics Act

British actor and comedian Ricky Gervais is getting behind the Humane Cosmetics Act, which was introduced to Congress earlier this month. The federal bill calls for the United States to…

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Pharrell Williams: "Fashion Can Be a Player in Protecting the Planet"

“Fashion can be a universal player in protecting the planet. Fashion is certainly a huge part of everybody’s lives. You wear it every day and for some people it’s a status…

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Kathie Lee Gifford Compares Oscar Red Carpet to "Sweatshop"

Photo by Christopher Halloran/Shutterstock Kathie Lee Gifford must have a short memory. On Wednesday’s episode of her podcast, Kathie Lee & Company, the NBC personality…

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"Divergent" Actress Shailene Woodley "Exclusively" Buys Used Clothes

Photo by s_bukley/Shutterstock “Kitson? Yeah, that’ll never happen. I exclusively buy used clothes. I’m going to be a citizen of this planet, and I’m going to do…

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Lady Gaga Wears "Upcycled" Coffee-Filter Dress to Jimmy Kimmel Live

For a woman who has worn everything from a flying dress to slabs of meat, coffee filters must seem positively quotidian. Yet there Lady Gaga was at Jimmy Kimmel Live at SXSW in Austin,…

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