Eco-Celebrities

Livia Firth: Fashion Should Be on the Climate-Change Agenda

Photo by s_bukley/Shutterstock “Why do I feel so strongly that fashion is a pivotal industry to get right? Firstly because it is a full spectrum industry. It extends from the…

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Benedict Cumberbatch Wants You to Give Up Your Clothes for Charity

Brace yourself, Cumberbabes and bitches: Benedict Cumberbatch just pulled a Mr. Darcy. No, the Sherlock actor isn’t angling for a part in another adaptation of Pride and…

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Angelina Jolie's Bespoke Wedding Gown Features Her Kids' Artwork

Angelina Jolie and Brad Pitt’s wedding was a family affair to remember. Hollywood’s golden couple, who celebrated their nuptials in their French family estate on August 23,…

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Jane Goodall Asks You to Consider What You Buy, Eat

Photo by Attila Jandi/Shutterstock “There are lists out there. I can’t tell you where they are, but generally if you are getting something very cheap—clothes or…

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Maury Povich Wants to "Bring Back American Know-How"

Photo by Gretchen Ertl for The Boston Globe “I’m not worried about the profit as much as the resurgence of American-made products that have quality. We have to take back what we are…

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Neil Young Calls for Boycott of Non-Organic Cotton

Photo by DFree / Shutterstock On his last tour of Europe, Neil Young gave the audience free organic-cotton T-shirts as a token of his appreciation. There was one catch, however.…

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Actress Maisie Williams Wears Dress Made of Recycled Comic Books

Actress Maisie Williams knows how to pander to her audience. The English ingenue, who plays the scrappy Arya Stark in the HBO hit Game of Thrones, arrived at Entertainment…

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Supermodel Lily Cole, Veja Collaborate on Rainforest-Friendly Sneakers

If anyone knows how to walk the walk, it’s Lily Cole. The British supermodel, actress, and environmentalist has crossed ankles with French ethical footwear label Veja to create a…

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Livia Firth Says Eco-Fashion is "Just Common Sense"

Photo by Featureflash/Shutterstock “Carlo Petrini [founder of the… …

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Actor Ashton Kutcher Shutters U.S.-Made Pickwick & Weller Label

Photo by Jaguar PS/Shutterstock R.I.P., Pickwick and Weller; we hardly knew ye. PandoDaily reports that the Los Angeles–based luxury T-shirt label, which featured actor Ashton Kutcher…

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Narciso Rodriguez's Bottletop Collab is Green Carpet Challenge–Approved

Looks like Livia Firth ♥ Narciso Rodriguez as much as he ♥ social enterprise. Firth awarded the New York City designer with the “Green Carpet Challenge” brand mark on…

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Livia Firth Challenges H&M's Claims of "Sustainability"

Livia Firth doesn’t call herself a “professional agitator” on Twitter for nothing. Faced with H&M’s Helena Helmmersson at the Copenhagen Fashion Summit on…

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Gwyneth Paltrow, Celebrity Friends Hold "Super-Classy Yard Sale"

Gwyneth Paltrow is “consciously uncoupling” with some things in her closet, and she’s encouraged some of her famous friends to do the same. In a repeat of last…

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Christy Turlington: Sacrificing Humans for Profit "Completely Unethical"

For Christy Turlington Burns, one preventable death is a death too many. The supermodel-philanthropist, whose nonprofit organization, Every Mother Counts, works to improve the safety of…

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Duchess of Cambridge is a "Great Role Model" for Dressing Sustainably

Photo by Shaun Jeffers/Shutterstock “She often re-wears the same items and shows how you can make the same dress look like a new outfit just by changing accessories. She even…

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Olivia Wilde, A.K.A. "Princess Layers," Wants You to Recycle Your Clothes

You don’t have to leap over tall buildings in a single bound to be a superhero. Actress Olivia Wilde, in her crime-fighting guise of Princess Layers, has teamed up with H&M…

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Watch "Handprint," a Short Film About the Origins of Our Clothes

Who really made your clothes? That’s the question director Mary Nighy poses at the start of Handprint, a short film commissioned by Eco-Age creative director Livia Firth spotlight…

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Will.i.am, Ekocycle, Global Citizen Declare "A Day Without Waste"

Are you a cup culprit, a double bagger, a container retainer, or napkin nipper? Bail yourself out on Wednesday by joining musician Will.i.am, his Coca-Cola-backed “Ekocycle”…

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