Livia Firth

Livia Firth Says Eco-Fashion is "Just Common Sense"

Photo by Featureflash/Shutterstock “Carlo Petrini [founder of the… …

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Narciso Rodriguez's Bottletop Collab is Green Carpet Challenge–Approved

Looks like Livia Firth ♥ Narciso Rodriguez as much as he ♥ social enterprise. Firth awarded the New York City designer with the “Green Carpet Challenge” brand mark on…

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Livia Firth Challenges H&M's Claims of "Sustainability"

Livia Firth doesn’t call herself a “professional agitator” on Twitter for nothing. Faced with H&M’s Helena Helmmersson at the Copenhagen Fashion Summit on…

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Watch "Handprint," a Short Film About the Origins of Our Clothes

Who really made your clothes? That’s the question director Mary Nighy poses at the start of Handprint, a short film commissioned by Eco-Age creative director Livia Firth spotlight…

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Net-a-Porter Collaborates With Victoria Beckham, Christopher Kane, Erdem in Support of Green Carpet Challenge

NET-A-PORTER x GREEN CARPET CHALLENGE Firth, Vogue editrix Anna Wintour, and Net-a-Porter’s Natalie Massanet, who currently chairs the British Fashion Council, unveiled the…

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Livia Firth, Chopard Unveil Ethical Jewelry Collaboration at Cannes

This year’s red carpet for the Cannes Film Festival might as well turn green. In a collaboration with the Alliance for Responsible Mining, the sculptor of Cannes’ iconic and…

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Emily Blunt Joins Green Carpet Challenge With Eco-Friendly Met Ball Gown

Consider Emily Blunt officially “Green Carpet Challenged.” The British actress attended the unveiling of the Metropolitan Museum of Art’s latest exhibit, Punk: Chaos to…

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Gucci Debuts World's First "Zero-Deforestation" Leather Handbags

GUCCI’S BETTER LEATHER Thanks to the involvement of the National Wildlife Federation, which verified the collection’s extensive chain of custody, the bags are the…

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Livia Firth Attends Elton John's Oscar-Viewing Party in Emilia Wickstead

Livia Firth had a low-key Oscars night. The Eco Age creative director, who co-founded the “Green Carpet Challenge” in 2010 to raise sustainable fashion’s profile on…

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Harry Potter's Helen McCrory, Merlin's Emilia Fox Wear Green at BAFTAs

It was a battle of the spell-casting femme fatales at the British Academy of Film and Television Arts Sunday night. No magical jibes were actually traded, of course, but you had to…

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Bradley Cooper Dons Eco-Friendly Tom Ford at 2013 Golden Globes

Bradley Cooper may have lost the Golden Globe Award for Best Actor (Comedy or Musical) to Hugh Jackman on Sunday, but the erstwhile “Sexiest Man Alive” nevertheless…

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Prince Charles: "Nature Can Go Hand-in-Hand With Beautiful Clothes"

Photo by Jamie Roach/Shutterstock Livia Firth’s Green Carpet Challenge has received the royal seal of approval. In a letter read by Firth at the launch of “The Green…

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Javier Bardem is Dressed to Thrill in Eco-Friendly Gucci at Skyfall Premiere

Looks like Livia Firth has a thing for bad boys. For her latest “Green Carpet Challenge,” the Eco-Age creative director scored none other than Javier Bardem, the Spanish…

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Livia Firth Says Duchess Kate is Great for "Recycling" Her Looks

“It’s important that women who get that kind of attention make a statement. For the press, it has been shocking, but for other women, it’s beautiful to know that celebrities…

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The Green Cut: Livia Firth Enlists A-List Designers to Create Movie-Inspired Eco-Fashion

THE SEPTEMBER ISSUE An exhibit of the dresses, sponsored by American Express, will be on view at Somerset House for the duration of London Fashion Week. “Our eight designers…

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Livia Firth Curates Yoox Shop-in-Shop Featuring Four of Her Own Designs

GREEN QUEEN For fall, the Eco Age by Livia Firth boutique will feature looks from a mix of household names and niche brands, including upcycled lingerie by Charini, vegan footwear from…

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"Downton Abbey's" Elizabeth McGovern Wears Green Gucci at Cannes

Even the acid-tongued Dowager Countess would find little fault with Elizabeth McGovern’s Cannes attire. The actress, who plays Lady Cora Crawley on Downton Abbey, feted the…

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Cameron Diaz Wears Stella McCartney for Met Ball Green Carpet Challenge

As one of Hollywood’s staunchest environmental advocates, Cameron Diaz probably needed little convincing to join Livia Firth’s Green Carpet Challenge. The veteran actress…

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