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Organic Denim

Levi's Develops Way to Manufacture Jeans Using 100% Recycled Water

Levi Strauss has developed a new way to make jeans using 100 percent recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of…

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Dirtball Wants to Make Jeans in the U.S.A. Using Recycled Water Bottles

Jeans are a wardrobe staple; who doesn’t have at least a pair or two (or five)? But in addition to being popular, traditional jeans also happen to be pretty bad for the…

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All American Clothing's "Traceable Jeans" Provide Proof of U.S. Origin

The idea of ‘Going local’ is growing ever more popular in the US fashion industry with consumers demanding to know where their clothes are manufactured. Now All American…

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Lucky Brand to Make Denim Jeans in the U.S.A. Again

Lucky Brand is returning to its made-in-America roots. The California-based denim company, which hasn’t manufactured its jeans domestically since 2010, is launching a capsule…

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Self Edge Launches Darn-It! Vintage Denim Repair Studio in San Francisco

Repairing damaged goods is always better than buying anew, and Self-Edge‘s new Darn-It! studio tends to denim with an unparalleled eye for quality and authenticity. The…

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Nudie Jeans Recycles Worn-Out Jeans Into Hand-Loomed Denim Rugs

Nudie Jeans isn’t about to let a good jean go to waste. The Gothenburg-based denim firm is transforming destroyed dungarees into Scandinavian-inspired rag rugs. Reclaimed from…

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For the Environment's Sake, Lease Rather Than Buy Those Designer Jeans

Have your eye on a pair of expensive designer jeans? Why pay a pretty penny when you can lease them inexpensively, instead? Dutch entrepreneur Bert van Son, who owns the Mud Jeans line…

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Could "Wooden" Jeans Reduce the Denim Industry's Carbon Footprint?

Denim made from sustainable wood pulp, rather than cotton, could be the key to reducing the jeans industry’s sizable environmental footprint, according to a fashion student at…

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Wrangler's "Denim Spa" Jeans Claim to Moisturize Legs, Fight Cellulite

LEG SAVERS Other high-performance skincare ingredients, according to Wrangler, include apricot-kernel oil, passion-fruit oil, rosehip oil, and Shea butter, as well as monoi de Tahiti, a…

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Levi's Launches New Waste<Less Jeans Made From Recycled Plastic Bottles

The original blue-jean company is making efforts to turn its iconic garment green. On Tuesday, Levi Strauss announced the launch of “Waste<Less,” an upcoming collection…

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Tweet From Your Pants With Alphyn Industries' SF-Made Smartphone Jeans

SMART JEANS The straight-cut jean, according to Alphyn Industries, fuses traditional denim-making techniques with 21st century utility and aesthetics. Informed by military innovations,…

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Bonobos Turns Recycled Plastic Beer Bottles into American-Made Jeans

CHEERS TO THAT The bottles are collected, sorted, and cleaned by Earthspun, a textile company in North Carolina that shreds and melts them into liquid. After it’s extruded into…

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Apparel Brands Are Still Making "Killer" Sandblasted Jeans Despite Bans

Photo by Shutterstock Despite voluntary bans by major apparel brands, sandblasting is still widely practiced in the largely unregulated overseas denim industry, according to a new…

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Target to Stop Selling Sandblasted Jeans by Year's End

Target is the latest retailer to put the kibosh on sandblasting, a denim-weathering technique linked to a fatal lung condition in its operators. Following the lead of Levi’s,…

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Raleigh Denim Brings American Pride to Fall 2012 New York Fashion Week

BORN IN THE U.S.A. The small-scale nature of the business allows an open environment with plenty of cross-pollination. Besides the Lytvinenkos, the team consists of five master tailors…

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Replay Jeans Introduces Water-Free "Laser Wash" for Denim

The denim industry is a thirsty, energy-intensive beast, but a new treatment technology by Replay Jeans could reproduce the supple, broken-in look of vintage denim without the heavy…

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Ex-Denim-Making Town in Wales Wants to Revive British Jeans Industry

Cardigan, a small town of 4,000 in western Wales, once churned out 35,000 pairs of jeans every week for 30 years. That was in the days before outsourcing, of course. With the closure…

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Levi’s Unveils the World’s Oldest Pair of Jeans at Fall 2011 Fashion Preview

OLDIE BUT GOODIE The first pair of riveted denim jeans was patented by Levi Strauss and his partner Jacob Davis in 1872, so this ancient pair of pants isn’t far removed from the…

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