NOW Showcase Brings Emerging Green Designers to NY Fashion Week

by Yuka Yoneda, 02/28/10

New York Fashion Week was in full swing last week, and while some gathered at the tents, those of us looking for truly innovative, cutting-edge eco-fashion headed to NOW Showcase in Chelsea. This cooperative lineup of emerging fashion talent featured some of our favorites like SDNNaturevsfutureAngelrox, Jai Active WearTurk + TaylorShe-BibleSust, Kelly Lane, Ryann, Feral Childe, Chulette, and Linda Loudermilk. Check out our exclusive video of the event above and our gallery of pics for juicy eye candy like Feral Childe’s adorable lamb-face necklace and Linda Loudermilk’s new T-shirt immortalizing the late, great Alexander McQueen.  

+ NOW Showcase

VIDEO EXCLUSIVE: The GreenShows at NY Fashion Week Fall/Winter 2010

by Brit Liggett, 02/25/10

Despite the best efforts of photographers, static pictures can never truly capture the rhythm, excitement, and theatrics-in-motion that make up a runway show. Which is why we snuck a video camera into the GreenShows at New York Fashion Week to bring you some of the best moments from the front row. Plus, we ambushed designers Samantha Pleet, Leanne Mai-ly Hilgart of Vaute Couture, Melissa Kirgan and Xing-Zhen Chung-Hilyard of Eko-Lab, JoAnn Berman, and Lizz Wasserman of Popomomo to get the inside scoop on their favorite looks. Check out the video above for your all-access pass to some of the hottest tickets in town.

+ The GreenShows

C. Marchuska’s Fall 2010 Line Caps Off New York Green Fashion Week

C. Marchuska’s Fall 2010 Line Caps Off New York Green Fashion Week

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Ekovaruhuset’s Fall/Winter 2010 Collection Exemplifies Bohemian Spirit

Ekovaruhuset’s Fall/Winter 2010 Collection Exemplifies Bohemian Spirit

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SPOTTED: America’s Next Top Models in Deux FM Eco-Fashion Show

SPOTTED: America’s Next Top Models in Deux FM Eco-Fashion Show

At the Deux FM runway show during New York Fashion Week’s the GreenShows, fans of the cheesy model reality show America’s Next Top Model were treated to a fun surprise as two finalists from Cycle 13 (the “petite” season) walked the runway: Laura Kirkpatrick and Jennifer An, who placed second and third, respectively. (Nicole Fox took the season’s top honor, in case you weren’t paying attention.)

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Deux FM’s Fall/Winter 2010 Collection Brims With Old Hollywood Glamour

Deux FM’s Fall/Winter 2010 Collection Brims With Old Hollywood Glamour

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Popomomo’s Fall/Winter 2010 Line Explores Geometry, Melting Glaciers

Popomomo’s Fall/Winter 2010 Line Explores Geometry, Melting Glaciers

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Samantha Pleet’s Dream-Like Fall/Winter 2010 Line Exudes Whimsy, Charm

Samantha Pleet’s Dream-Like Fall/Winter 2010 Line Exudes Whimsy, Charm

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Susan Woo Throws Down the Eco-Warrior Gauntlet for Fall/Winter 2010

Susan Woo Throws Down the Eco-Warrior Gauntlet for Fall/Winter 2010

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Steal These Eco-Looks: Thieves by Sonja den Elzen Fall/Winter 2010

Steal These Eco-Looks: Thieves by Sonja den Elzen Fall/Winter 2010

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Willian’s Organic Cotton Fall/Winter 2010 Collection is Full of Grace

Willian’s Organic Cotton Fall/Winter 2010 Collection is Full of Grace

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7 Eco-Designers Reinvent The Uniform Project’s LBD for NY Fashion Week

7 Eco-Designers Reinvent The Uniform Project’s LBD for NY Fashion Week

The Uniform Project’s Sheena Matheiken is splashing out for New York Fashion Week—or in her own words, “seven days of fierce”—in a big way. As under-the-tent hysteria shifts into full throttle, the sartorial chameleon has hooked up with seven New York-based ethical designers (Study NY, Bahar Shahpar, SANS, Scully, Helena Fredriksson, and Suno) to put their own twist on the little black dress she has worn for the past nine months.

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JoAnn Berman’s Upcycled Fall/Winter 2010 Line Explodes With Local Color

JoAnn Berman’s Upcycled Fall/Winter 2010 Line Explodes With Local Color

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Vaute Couture Serves Up Cruelty-Free Comfort For Fall/Winter 2010

Vaute Couture Serves Up Cruelty-Free Comfort For Fall/Winter 2010

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Gary Harvey Brings “Dumpster-Chic” Couture to the GreenShows

Gary Harvey Brings “Dumpster-Chic” Couture to the GreenShows

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Standard Finery’s Fall/Winter 2010 Collection Invokes “Art of the Samurai”

Standard Finery’s Fall/Winter 2010 Collection Invokes “Art of the Samurai”

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John Patrick Organic’s Fall/Winter 2010 Collection is a Blast to the Past

John Patrick Organic’s Fall/Winter 2010 Collection is a Blast to the Past

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11 Green Designers Showing at New York Fashion Week

11 Green Designers Showing at New York Fashion Week

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NOW ‘10: For Eco-Fashion Designers, Collaboration Not Competition is Key

NOW ‘10: For Eco-Fashion Designers, Collaboration Not Competition is Key

With New York Fashion Week only in a few weeks, we’re pleased to announce our media sponsorship of one of the most buzz-worthy eco-fashion events of the season: NOW Showcase, an emerging cooperative show with one of the best rosters of eco-conscious designers around, including SDN, Naturevsfuture, Jai Active Wear, Turk + Taylor, She-Bible, Sust, and Kelly Lane. We spoke with Raina Blyer of Ryann, along with Alice Wu and Moriah Carlson of Feral Childe to suss out why fashion lines need to collaborate instead of compete in this economic climate.

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NEW YORK FASHION WEEK: NOW Showcase

NEW YORK FASHION WEEK: NOW Showcase

NOW is a forum of the newest in progressive, conscious-minded, independent, locally produced fashion, accessory, and lifestyle product design. THE NOW AUTUMN ‘10 showcase features a well-appointed and intoxicating collective assortment of what is sensational in accessories, womenswear, menswear, and eco-lingerie. Spring/Summer …

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