PREVIOUSLY ON ECOUTERRE: Gwyneth Paltrow Designs Ethical Knitwear for Chinti and Parker
You can credit kismet for bringing the partnership to fruition. “There was a bit of match-making going on,” Anna Singh and Rachael Wood, the creative force behind Chinti and Parker, explains to Ecouterre. “We were introduced by a mutual friend, and the idea to team up came about.”
With “conscious cloth” meeting “conscious pattern,” the connection was immediate.
With “conscious cloth” meeting “conscious pattern,” the connection was immediate. Patternity’s ethos of mindful “seeing” isn’t so far removed from sustainable fashion’s philosophy of considered consumption, after all.
“Patternity revolves around ‘visual’ patterns’ encouraging a more mindful way of ‘seeing’ but crucially this also carries over into less obvious patterns such at patterns of behavior and ways of ‘behaving’,” says Anna Murray, a photographer and art director who co-founded Patternity in 2009 with product designer Grace Winteringham. “It is impossible to speak about ‘conciousness’ without sustainability—how things are made and the impact that has on the world around us.”
The result of the union is a “remix” of Chinti and Parker’s signature dots and stripes, interpreted through the steel grids and faceted panels of our everyday environment. Comprising Italian cashmere and merino wool, the simple T-shirts, dresses, sweaters, and cardigans are united by a palette of black, navy, cream, and mint.
Singh and Wood, together with Murray and Winteringham, sought to create something “edge-of-the-curve that’s also wearable.” Success is undoubtedly theirs for the taking. “The response has been overwhelmingly positive, so we feel pretty cheered that we’ve hit on something,” they add.