Chopard held a mini-soiree at its Bond Street boutique in London Sunday night to toast the launch of its latest diffusion jewelry line—its first to incorporate fairly mined gold. Doubling as a 60th anniversary tribute to the Palme d’Or, the highest prize awarded at the Cannes Film Festival, the “Palme Verte” collection comprises a ring, earrings, a necklace and a bracelet, all made from 18-carat yellow gold extracted by artisanal and small-scale miners according to the Alliance for Responsible Mining’s Fairmined standard for social and environmental responsibility.
Co-hosting the reception alongside Caroline Scheufele, co-president and artistic director at Chopard, was Livia Firth, whose “Green Carpet Challenge” initiative is facilitating the Swiss luxury brand’s so-called “journey to sustainable luxury.”
But Chopard isn’t just buying fair-trade gold. Through its efforts, the company has helped two more gold mines—one in Bolivia, the other in Colombia—achieve Fairmined status. Chopard has also partnered with PX Précinox, a Swiss gold refinery, to establish the first commercial trade route for fairly mined gold from Bolivia.
“The ultimate luxury is knowing how the products you love are produced,” Scheufele told British Harper’s Bazaar. “Particularly in the luxury business, because that’s where people can really afford to choose.”
The pieces, which range in cost from $2,360 to $10,840, are currently available at Chopard boutiques worldwide.