Chrissie Hynde’s Eco-Fashion Label, New Fur Labeling, P&G’s Green Plastic

Chrissie Hynde, eco-celebrities

Chrissie Hyndes, frontwoman of The Pretenders and a PETA activist, is designing a vegan fashion line called “Fairground Luck,” set to debut in fall. (WWD)

Another celeb-turned-designer, Hogwarts ingenue Emma Watson, will be feting her People Tree collaboration in September at The Prince of Wales’ eco-festival, “A Garden Party To Make A Difference.” (British Vogue)

A bill that requires clothing manufacturers to disclose if fur was used to trim their garments passed the California State Senate last week—all it needs now is the Governator’s John Hancock to become law. (Ethical Style)

EDUN is still struggling, according to reports. The ethical fashion label, started by Bono and his wife, Ali Hewson, posted a loss of $8.7 million in 2009, an increase of 90 percent on the losses from the previous year. (Irish Times)

Procter & Gamble has announced a two-year global pilot of a new renewable and recyclable Brazilian sugarcane-based plastic, starting with several products in its Pantene, Cover Girl, and Max Factor brands. (WWD)

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