Event Starts: July 21, 2011
Event Ends: August 31, 2011
Ethical fashion pioneer People Tree has worked with incredible designers, including Vivienne Westwood, Bora Aksu, and actress Emma Watson, to bring you fresh collaborations. Now People Tree launch wants you to design a T-shirt for its Spring/Summer 2012 collection.
Inspired by the Olympics, which will be hosted in London in 2012, the competition wants to capture the same spirit of fairness, unity, and mutual respect.
“Whether the countries are from the North or South, rich or poor, they unite in a circle of goodwill,” says People Tree “It’s these qualities that we champion and campaign for within the fashion industry. Both our producers and customers are in a race for justice and equality where it’s possible for everyone to be a winner. As the U.K. focuses on these qualities of honesty and respect, People Tree is starting our own competition. We think fair trade is worth a gold medal and want you to help us visualise this.”
The design brief: To design a T-shirt graphic for People Tree’s Spring 2012 collection, to be printed on 100 percent fair trade- and organic-certified cotton.