Depending on how badly you want to believe, Cass & Co.’s copper-infused luxury shapewear is either an anti-aging “revolution” or more pseudoscientific gobbledegook that preys on our culturally ingrained fear of aging. Derived from Cupron, a patented form of copper oxide that supposedly grants polymers antimicrobial and antiviral properties, the “Repair” collection claims not only to nip, tuck, and lift all your wobbly bits but also boost said bits’ tone and texture, staving off the hollow-cheeked, leathery fates that inevitably await us all. Wrinkle removal, you’re doing it wrong.
NEED A LIFT?
Cupron isn’t all bunk, at least not according to one of the biggest brain trusts of our time. In 2009, Gadi Borkow, the company’s chief medical scientists, received a $100,000 grant from the Bill & Melinda Gates Foundation to develop a Cupron breast-shield that prevents the transmission of HIV from nursing mothers to their babies. A study led by Borkow found a dramatic reduction in the number of HIV-1 isolates in infected breast milk after exposure to copper oxide—more than 98 percent, in fact.
“The ‘cosmetic fabric’ is like a firming cream in a fabric form,” says Cass & Co.
More nebulous are Cupron’s alleged powers of restoring the “look of healthy, glowing skin.” Comprising 66 percent raw copper, the material is “like a firming cream in a fabric form,” says Susan Ledyard, founder of Cass & Co., adding that it’s “clinically proven” to improve your complexion as “oxygen is drawn to the surface of skin while worn.”
There are far worse things than dropping $96 on a scoop-neck compression garment with magical regenerative abilities—whither the face mask? or neck brace?—but wouldn’t you rather spend that money on a nice facial massage? A good exfoliation always does wonders for our pores.