Google Glass is about to get a significant boost in specs appeal, thanks to the efforts of legendary fashion designer Diane von Furstenberg, who is creating five new frames and eight new shades for the augmented-reality eyewear. Available from June 23, the “DVF Made for Glass” collection will retail exclusively online at www.google.com/glass, as well as luxury e-tailer Net-a-Porter, which will sell a $1,700 prepackaged bundle that “includes Glass, a DVF optical frame, a sunglass style, a mono earbud and a case,” according to Women’s Wear Daily. Mr. Porter, Net-a-Porter’s menswear-focused counterpart, will offer a similar prepackage with Glass’s more-unisex “Titanium” collection.
Google’s courtship of the fashion crowd, which has been slow to embrace wearable technology as it lumbers through its awkward-teen stage, is obvious. True, von Furstenberg, both by herself and as president of the Council of Fashion Designers of America, and Net-a-Porter lend a frisson of credibility to the device. Whether their involvement will help Glass shed its image as a niche product for Silicon Valley geeks, however, remains to be seen.
This isn’t von Furstenberg’s first go-around with the high-tech eyeglasses, of course. The designer made headlines when she sent Glass-wearing models down the runway with her Spring/Summer 2013 collection in September 2013. Google cofounder Sergey Brin even joined von Furstenberg and her then-creative director Yvan Mispelaere onstage as they took their bows.
Will von Furstenberg’s endorsement be enough? Google seems to think so.
“Glass is designed to make your life easier,” says Isabelle Olsson, Google Glass’s lead designer, in an interview on DVF’s “Lip Service” blog. “It offers a new, unique way of interacting with technology without distracting from your life. And it’s about being able to express your personal style at the same time. Diane really understood each of these goals and brought that vision to life.”