Sustainability-wise, the new Airwalk-branded sneaker by Payless ShoeSource is as run of the mill as they come—no uppers made from reconstituted navel lint, soles cobbled together by six-fingered Argentinean monks, or that sort of thing. What the Friendship shoe offers is a one-two punch of creativity and philanthropy, with not only a blank slate for any design you can dream up, but also financial backing for the Fresh Air Fund, a not-for-profit that sponsors country getaways for inner-city kids each summer.
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Part DIY project, part wearable autograph book, the white canvas shoe comes with a three-marker set that Payless says is ideal for “celebrating original designs, collecting autographs, and above all, celebrating friendship.” Plus, 100 percent of proceeds will go to the Fresh Air Fund, which places kids from New York City’s toughest hoods with host families outside the city for the summer. (Take that, Argentinean monks.)
100 percent of proceeds from the Friendship shoe will go to the Fresh Air Fund.
The Friendship shoe will be available from June 13 at nearly 300 Payless stores in the New York City metro area (including stores in Connecticut, Pennsylvania and New Jersey) and on Payless.com.