Ecouterre is the official media sponsor of the 2015/16 EcoChic Design Award.
From East to West, the biggest competitive search in history is now on for emerging designers who have the talent and determination to not only cut waste out of fashion but to put waste back into fashion. Leading this search is the EcoChic Design Award, the sustainable fashion design competition that challenges designers to reduce and reuse textile waste. The 2015/16 competition cycle recently opened its doors and is celebrating its fifth anniversary and its rapid growth from inauguration in Hong Kong in 2011 to now calling for entries in over 100 countries in Asia and Europe.
Along organizers Redress’s journey to inject sustainable design practices into the fashion industry, they have collected supporters and experts from various walks of the fashion industry, from judges to designers to models.
Fashion designer and the competition’s long standing judge, Orsola de Castro, who is also known for co-founding Estethica and Fashion Revolution, said “watching The EcoChic Design Award grow to become an international platform has been amazing. The competition has really helped a new generation of designers to see sustainability in a different light.”
And this is what is happening as designers from Mumbai to Milan are seeing textile waste in a new light. Now textile waste is an opportunity for conscious creativity and a new wave of designers who have graduated from previous competition cycles are now translating yesterday’s waste, be it end-of-rolls, cut and sew or damaged factory overruns, into today’s contemporary sustainable designs.
This new wave of designers’ work is also catching the appeal of the conscious glitterati, who across the world are increasingly turning their fame into fashion activism. Joining them is Chinese Supermodel Bonnie Chen, who is well known to the world’s catwalks and cover shoots and who is now passionately presenting positive messages about sustainability in her continuing influential role as the competition’s ambassador.
“Since supporting Redress, I’ve discovered that designers influence around 80 to 90 percent of the environmental and economic costs of a product. This underlines how important designers are in driving the industry’s much-needed sustainability shift. The EcoChic Design Award is important because we need to educate emerging fashion designers to be more sustainable,” she said.
In saluting this new wave of sustainable designers who are emerging from the competition, Bonnie not only modeled various of their textile-waste-reducing designs but she traveled to meet these new faces in sustainable fashion. In Redress’ new, mini online and TV series called Cutting It Fine you can watch Bonnie meet last cycle’s finalists face-to-face and see their designs come to life on the runway.
But now, with just under two months until the competition’s deadline, designers in Asia and Europe are being encouraged to buckle up for their exiting journey ahead. Designers with less than three years’ experience can apply for The EcoChic Design Award before 15 August 2015 at www.ecochicdesignaward.com for their chance to put themselves firmly into the hall of sustainable fashion fame.