“Downton Abbey Effect” Sees Uptick in Sales of U.K.-Made Lucile Lingerie

Lucile Lingerie, Lady Duff-Gordon, Downton Abbey, Titanic, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly underwear, sustainable underwear, eco-friendly lingerie, sustainable lingerie, United Kingdom, U.K., Britain


Unlike the fictional Crawleys, Lucile is part of British history. Founded by Belle Epoque “It” girl Lady Lucy Duff Gordon over a decade before the doomed ocean liner set sail in 1912, the brand hit its stride in the 1920s, when Downton takes place. Recently revived by Duff Gordon’s great-great-granddaughter, Camilla Blois, the brand holds fast to its roots.

Recently revived by Duff-Gordon’s great-great-granddaughter, Camilla Bloi, the brand holds fast to its British roots.

“We are proud at Lucile, to have our British heritage at the very core of our brand, from our initial designing right through to our finished products, everything is carried out and sourced in the United Kingdom,” Blois says. “The fastenings, fabrics, trimmings are all hand-picked in Britain by the Lucile team, just like Lady Duff Gordon embraced her country and heritage.” Lucile will continue its founding precepts by working “continuously to find the best quality trimmings, the most luxurious fabrics, and the most skilled seamstresses to create beautiful, stunning lingerie pieces,” she adds.

Downton fans, it appears, can’t get enough. Lucile’s silk “Indescretions” gown (£715) has already sold out, while the “Duchess of Warwick” kimono (£499) has an sizable waiting list.

+ Lucile Lingerie

[Via British Marie Claire]

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