Driving Trend: Mobile Fashion Trucks Take Clothing Racks to the Streets

by , 08/21/12   filed under: Eco-Fashion News

mobile fashion trucks, StyleLiner, The Fashion Truck, Le Fashion Truck, The Fashion Mobile, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, pop-up shops


With the low overhead, freedom to roam, and use of social media as the primary form of marketing, it’s no surprise that “boutiques on wheels” are a burgeoning trend. Shoppers are similarly enchanted. Although the Styleliner can only accommodate up to five people at a time, Wolffer says customers are drawn to the novelty of the experience and the personal attention they receive.

With the low overhead and freedom to roam, it’s no surprise that “boutiques on wheels” are on the rise.

But the Wolffer’s isn’t the only fashion camper making its presence known in parking lots and driveways across the country. Other itinerant stores include the Fashion Truck and Haberdash Vintage in Boston, Bootleg in Austin, Vintage Mobile in Dallas, Aetherstream in San Francisco, Le Fashion Truck and JD Luxe in Los Angeles, Lodekka and Wanderlust in Portland, and the Fashion Mobile in Minnesota.

In response, companies such as ExTreme ReTrailers have emerged to help trailers to look like miniature versions of high-street stores, complete with wireless credit-card machines, changing rooms, and air conditioning. Whether fashion trucks will take off the same way Korean tacos and organic ice cream have remains to be seen. (We haven’t heard much in the way of eco-friendly retrofits like biodiesel or solar power, either.) Still, if history’s any indication, this won’t be the last we’ll hear of these haute wheels—not by a long shot.

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.


Lost your password?